FASHION AR

For the launch of Snapchat’s new fashion lens creation tools at the time, we developed two seasonal collections: Fall and Winter. The fashion team at Beyond created the garment sketches, and I translated these designs into 3D.

One of the main challenges was working within the limitations of the new tool, which required highly optimized 3D meshes. This meant carefully balancing detail and performance so the garments would move and bend naturally without breaking the user’s immersion. My hybrid role as a 3D designer and AR developer helped here, as I could move between different software tools to refine the garments and prepare them for use in AR.