RALPH LAUREN
At Beyond, we worked on Ralph Lauren’s Holiday 2023 AR campaign in collaboration with Snapchat. My role focused on modeling and texturing the Ralph Lauren New York store for use in Lens Studio.
The main challenge was achieving a realistic look while working within the technical limitations of Lens Studio. I translated the architectural details and materials into an optimized 3D model and textures that stayed true to the original building.
CRUMBL
This project is a Snapchat filter game we created at Beyond for Crumbl, a cookie company known for its rotating menu of desserts. I was responsible for the modeling and shader development, focusing on translating their recognizable 2D illustrative style into 3D.
To achieve this, I used specific modeling and shading techniques to recreate the 2D look in a 3D form. During the process, we worked closely from reference images of Crumbl’s own cookies and cakes featured in the game.
SIDELINED
This Snapchat filter was created at Beyond to promote the movie Sidelined. I worked on the helmet asset, handling both the modeling and texturing.
The focus was on matching the original prop as closely as possible, aiming for a realistic result that stayed true to the version used in the film.
WICKED
This Snapchat filter was created at Beyond to promote the movie Wicked. I worked on the background environment, modeling and texturing the environment based on reference images of the film’s sets.
In addition, I created a glass-breaking animation using physics simulations in Blender, which I optimized for use in the filter.
