DROP05 FOOH

For this project, we created a series of FOOH (Fake Out Of Home) videos for social media to promote our Drop05 shirt at Beyond. To create a surreal and attention-grabbing effect, we scaled the shirt to an exaggerated size and placed it in different cities, including Amsterdam, Malta, and Tokyo.

We filmed the location footage ourselves, and I was responsible for shooting the Amsterdam video. For this project, I practiced using Blender’s camera tracking tools to integrate the oversized shirt realistically into the scenes. The subtle cloth physics of the garment were developed by the fashion team in CLO3D. In post-production, we enhanced the realism further with additional effects and compositing in Premiere Pro.